On May 17 2014 Lush Cosmetics Ltd presented a day of guerrilla gardening and freedom of expression in Brighton, Bristol and London shops. The International Day Against Homophobia & Transphobia is a campaign moment for action in support of the LGBT community. Inspired by The Pansy Project, set up by artist and guerrilla gardener Paul Harfleet, shops are encouraged to plant a single pansy where hate crimes have taken place as an act of peaceful protest and remembrance. Plantings were also included as part of the Chelsea Fringe programme. Shops that took part included: Lush Spa Kings Road, Lush Regent Street, LUSH White City Lush Victoria Station, Lush Spa Liverpool, Lush LONDON-SOUTH MOLTON, Lush Spa KINGSTON, Lush Brighton and Lush BRISTOL.